Logo and Color Pallette for Alison Cosmetics
Cosmetics store commissioned redesign of their logo and a new color pallette.
Design Prompt: I'm the owner of Alison Cosmetics, and I'm looking to commission a new logo design
for my online beauty store. It's hosted on viaGlamour, and their print team needs the logo to
print on my cosmetics, engravings, use on storefront, and emails. My previous logo was just a
boring font and was barely readable when used as a profile picture on our company's social media
accounts. I was hoping you could make our products more memorable with an eye-catching logo
We mostly sell skincare products and cosmetics that include lipsticks, eyeshadows, blushes, and
eyeliners. All the products are vegan, and we're well known for our limited-edition subscription
box where we sell several of our best-selling cosmetics in a curated package.
The store mostly uses soft colors, ranging from pinks to purples, so I'd prefer to stick to
similar tones for the store's visuals to feel consistent. I'm not interested in any cursive
typefaces - I just don't think it would be legible on our website.
In addition, your design will most likely be printed on the bottom of our cosmetics. The printing
area would be around 75 px x 75 px on a black surface, and it would be amazing to get a logo
design that can fit into this tight space and still look good.
I'm excited to see what you come up with!